Core vs. Growth vs. Executive: Which ExecWing Plan Fits Your Work?

ExecWing publishes three plans for dedicated, full-time assistants: Core at $1,900 per month, Growth at $2,300 and Executive at $2,700. Bookkeeping has its own pricing: $2,100 or $2,600 per month for a dedicated bookkeeper, or fractional packages at $450, $850 and $1,400. All plans are month-to-month with 30-day cancellation.

Every plan is a full-time, dedicated assistant. The difference is scope and seniority. This guide explains how to choose, with illustrative examples. The examples are hypothetical — they describe typical patterns, not specific clients.

The short version

• Core fits well-defined, repeatable work for one leader or team: inbox, calendar, data entry, scheduling, customer messages.
• Growth fits work that adds research, reporting, project follow-through or specialist workflows (CRM hygiene, transaction coordination, medical admin).
• Executive fits senior support: C-level calendars, complex travel, board and investor logistics, and roles where you want 3+ years of executive-support experience.

Questions that decide the plan

Ask yourself four questions:

1. How much judgment does the work require? If most tasks follow clear rules, Core is usually enough. If the assistant will prioritize your calendar, draft in your voice or manage stakeholders, look at Growth or Executive.
2. Who will they interact with? Internal teams and vendors are typical for Core. Board members, investors and senior clients point toward Executive.
3. Is the work regulated or specialized? Medical administrative roles start on Growth because of HIPAA training and BAA requirements. Specialist workflows such as CRM administration or transaction coordination often fit Growth.
4. How much will the role grow? If you expect the assistant to take on reporting and projects within a few months, starting at Growth avoids a mid-stream change.

Illustrative example: Core

Hypothetical: A founder of a 25-person services firm spends several hours a week scheduling client calls, sorting email and filing expenses. The work is repetitive and well-defined.

A Core assistant owns:

• Daily inbox triage with agreed folders.
• Scheduling and confirmations.
• Monthly expense reports.
• Simple CRM updates after calls.

The founder checks in weekly and approves anything unusual. $1,900/month.

Illustrative example: Growth

Hypothetical: A VP of Sales leads eight account executives. Forecast calls suffer from stale CRM data, and nobody owns list building for a new segment.

A Growth revenue assistant owns:

• Daily CRM hygiene: next steps, stages, duplicates.
• A weekly pipeline review pack.
• Prospect research and list building for the new segment.
• Meeting booking and no-show follow-up.

This involves analysis and reporting, not just data entry. $2,300/month. See revenue assistants.

Illustrative example: Executive

Hypothetical: A CEO of a 200-person company sits on two outside boards, travels frequently and runs quarterly board meetings.

An Executive-level EA owns:

• A calendar with competing priorities across internal, board and investor commitments.
• International and multi-city travel with contingency plans.
• Board-meeting logistics and materials collection.
• Communication with board members and investors' offices.

This calls for a senior EA with substantial executive-support experience. $2,700/month.

What about bookkeeping?

Bookkeeping is priced separately because the work and qualifications differ:

• Fractional: $450, $850 or $1,400 per month, depending on transaction volume and scope. Good for smaller businesses that don't need a full-time bookkeeper.
• Dedicated: $2,100 per month for a full-time bookkeeper; $2,600 for a senior bookkeeper.

ExecWing does not do tax preparation or CPA work. Your bookkeeper prepares clean books for your CPA. See bookkeeping and our guide to fractional vs. full-time bookkeepers.

Can you change plans?

Yes. Plans are month-to-month. If a Core role grows into Growth-level work, you can move up; if you've over-scoped, you can adjust. Because changing plans can mean a different assistant profile, discuss it with us first so continuity is protected.

What's included in every plan

• A dedicated, full-time assistant working your US hours.
• Recruiting and vetting, with two to three finalists for you to interview.
• Onboarding support and weekly quality checks.
• Back-fill if your assistant leaves or isn't the right fit.
• Month-to-month terms, 30-day cancellation.
• A $3,000 buyout if you want to hire your assistant directly.

Founding clients get 50% off the first month (first five clients).

Common mistakes

• Choosing on price alone. A Core assistant asked to manage board logistics is set up to struggle. The cheaper plan is only cheaper if it fits.
• Over-buying seniority for routine work. A senior EA doing data entry may disengage.
• Not planning for growth. Think three to six months ahead.

Plan fit by specialization

Some specializations map naturally to particular plans. These are typical starting points, not rules:

• Core: customer support queues, data entry and research, appointment setting, property management work-order coordination, retail catalog upkeep.
• Growth: revenue and CRM administration, transaction coordination, insurance and mortgage processing support, medical and dental administrative work (which starts at Growth), project coordination, SEO content operations.
• Executive: senior executive assistants, travel and calendar concierge for heavy travelers, chief-of-staff-adjacent support for founders and portfolio CEOs.

Browse all specializations and industries to see how each one maps to plans.

A quick decision tree

1. Will the assistant regularly interact with board members, investors or senior clients on your behalf? → Executive.
2. Is the work in a regulated area like healthcare administration, or does it require specialist tools and reporting? → Growth.
3. Is most of the work repeatable, rules-based and checkable? → Core.
4. Not sure? Describe the work on a fit call; we'll recommend the plan that fits rather than the most expensive one.

Quick answers

Are all plans full-time? Yes. Every assistant plan is a dedicated, full-time assistant working your US hours. Only bookkeeping offers fractional packages.

Is there a setup fee? Our published terms are the monthly plan price, month-to-month with 30-day cancellation. See the pricing page for current details.

What if I pick the wrong plan? Tell us. Because plans are month-to-month, we can adjust — and we'd rather recommend the right fit than keep you on the wrong one.

Key takeaways

• Every plan is one dedicated, full-time assistant; the difference is scope and seniority.
• Regulated or specialist work usually starts at Growth; board-facing support usually needs Executive.
• Bookkeeping is priced separately, with fractional options from $450 per month.
• Month-to-month terms make it easy to adjust if the work changes.

The bottom line

Pick the plan that matches the judgment, stakeholders and specialization of the work, not just your budget. If you're unsure, describe the work on a fit call and we'll recommend a plan honestly — including telling you if a dedicated assistant isn't the right move yet. See pricing.