Founding-client offer: 50% off your first month for our first 5 clients. Details
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Guests answered. Listings accurate. Reviews handled.

Dedicated assistants for independent hotels, boutique properties and vacation-rental managers: guest messaging, OTA channel admin, group inquiries and review responses.

Overview

Hospitality runs 24/7. Your back office doesn't have to burn out.

Independent properties compete with large brands on service, but their teams are small. Front-desk staff handle check-ins while also answering OTA messages, updating rates, responding to reviews and fielding wedding-block inquiries. Something always waits.

An ExecWing assistant takes the screen-based work. They respond to guest messages in your PMS or channel manager, keep OTA listings, photos and policies consistent, log group and event inquiries for your sales lead, respond to reviews in your voice and compile occupancy and revenue reports for management.

Philippines-based assistants can also extend your coverage into early morning or late evening US hours when you schedule them that way — useful for answering guests across time zones.

What they do

Tasks your assistant owns

Guest communication

  • Pre-arrival and post-stay messaging
  • OTA and direct-booking inquiries
  • Special requests coordination with on-site staff
  • Review responses in your voice

Distribution

  • OTA listing content and photo upkeep
  • Rate and restriction updates you approve
  • Parity checks across channels
  • Direct booking site content

Sales & admin

  • Group and event inquiry logging
  • Proposal assembly from templates
  • Vendor and supplier coordination
  • Weekly performance reports

Tools

Your assistant works in your accounts, under your access policies.

  • Cloudbeds
  • Mews
  • Oracle OPERA
  • Guesty
  • Hostaway
  • SiteMinder
  • Booking.com Extranet
  • Airbnb
  • TrustYou
  • Google Workspace

Roles that fit

  • Guest experience / reservations assistant
  • Channel and listing coordinator
  • Group sales coordinator
  • General manager's executive assistant
Scope & guardrails

Compliance notes

Payment card data stays in your PCI-compliant PMS and processor.

Guest-facing policies (cancellations, fees) follow your published terms; assistants escalate exceptions.

Local short-term-rental rules vary; your team confirms permits and tax registrations.

Pricing

How this maps to our plans

One dedicated, full-time assistant. Month-to-month, 30-day cancellation, $3,000 buyout if you want to hire them directly.

PlanPriceWhen it fits
Core$1,900/moGuest messaging and reviews.
Growth$2,300/moAdds distribution and group sales support.
Executive$2,700/moSenior assistant to an owner or GM.

Full plan details on the pricing page. Founding clients: 50% off the first month (first 5 clients).

Onboarding

A realistic first 30 days

How a typical Hospitality engagement ramps. Your plan is set on the fit call and adjusted to your SOPs.

WhenWhat happens
Week 1Access, tools and shadowing
Your assistant gets accounts in Cloudbeds, Mews, Oracle OPERA and shadows the current process for guest communication. You share SOPs or record short walkthroughs; they turn them into written checklists.
Week 2First owned workflows
They take ownership of pre-arrival and post-stay messaging and oTA and direct-booking inquiries, with your review on every item. ExecWing QA reviews output against the checklist.
Weeks 3–4Expand scope
Add distribution work such as oTA listing content and photo upkeep. Review shifts from every item to daily spot checks.
Day 30+Steady state
Sales & admin joins the routine. You get a weekly scorecard and a monthly review of what to delegate next.
FAQ

Hospitality: common questions

Can we get overnight coverage?

Assistants work an agreed schedule; some clients schedule US evening or overnight hours. Discuss on your fit call.

Will they change our rates?

Only following rules or approvals you set.

Which PMS do you support?

Cloudbeds, Mews, OPERA, Guesty, Hostaway and more.

What does it cost?

From $1,900/mo.

Next step

Get your evenings back.

Book a 20-minute fit call. We'll map the work you want off your plate and tell you honestly whether a dedicated assistant is the right move.