Operators belong in the restaurant, not in the inbox.
Dedicated assistants for restaurant groups, franchisees and franchisors: catering inquiries, invoices, reviews, scheduling support and weekly multi-unit reports.
Multi-unit growth multiplies admin.
Each new location adds vendor invoices, schedules, health-inspection paperwork, review sites and catering requests. Owners and area managers end up reconciling invoices at midnight and answering reviews from the parking lot.
An ExecWing assistant centralizes that work. They process vendor invoices into your back-office system, answer catering and private-dining inquiries, respond to reviews, maintain menus and hours across delivery platforms and Google, and assemble a weekly scorecard per location.
For franchise systems, an assistant can support the franchisor side too: onboarding checklists for new franchisees, document collection, training scheduling and royalty-report follow-up.
Tasks your assistant owns
Guests & catering
- Catering and private-event inquiries
- Online review responses
- Menu and hours updates across platforms
- Gift card and loyalty questions
Back office
- Vendor invoice entry and coding
- Scheduling support and shift-swap admin
- Licensing and inspection document tracking
- Inventory count reconciliation support
Multi-unit reporting
- Weekly sales and labor scorecards
- Franchisee onboarding checklists
- Royalty and marketing-fund report follow-up
- Training calendar coordination
Tools
Your assistant works in your accounts, under your access policies.
Roles that fit
- Catering and events coordinator
- Back-office and AP assistant
- Marketing and reviews assistant
- Franchise development / support coordinator
Compliance notes
Franchise sales activity is regulated by the FTC Franchise Rule and state laws; assistants coordinate documents and scheduling only under your franchise sales team.
Payroll decisions and wage-hour compliance remain with you and your payroll provider.
Payment data stays in your POS.
How this maps to our plans
One dedicated, full-time assistant. Month-to-month, 30-day cancellation, $3,000 buyout if you want to hire them directly.
| Plan | Price | When it fits |
|---|---|---|
| Core | $1,900/mo | Reviews, catering inquiries and menu upkeep. |
| Growth | $2,300/mo | Adds AP and multi-unit reporting. |
| Executive | $2,700/mo | Senior assistant to an owner-operator or franchisor executive. |
Full plan details on the pricing page. Founding clients: 50% off the first month (first 5 clients).
A realistic first 30 days
How a typical Restaurants & Franchises engagement ramps. Your plan is set on the fit call and adjusted to your SOPs.
| When | What happens |
|---|---|
| Week 1 | Access, tools and shadowing Your assistant gets accounts in Toast, Square for Restaurants, MarginEdge and shadows the current process for guests & catering. You share SOPs or record short walkthroughs; they turn them into written checklists. |
| Week 2 | First owned workflows They take ownership of catering and private-event inquiries and online review responses, with your review on every item. ExecWing QA reviews output against the checklist. |
| Weeks 3–4 | Expand scope Add back office work such as vendor invoice entry and coding. Review shifts from every item to daily spot checks. |
| Day 30+ | Steady state Multi-unit reporting joins the routine. You get a weekly scorecard and a monthly review of what to delegate next. |
Restaurants & Franchises: common questions
Can the assistant support several locations?
Yes; centralized admin across locations is a common setup.
Do they work in Toast or MarginEdge?
Yes, with accounts you provide.
Can they help with franchise sales?
They coordinate scheduling and document logistics only, under your franchise sales team.
What does it cost?
From $1,900/mo.
Get your evenings back.
Book a 20-minute fit call. We'll map the work you want off your plate and tell you honestly whether a dedicated assistant is the right move.