Run the stores. We'll keep the back office caught up.
Dedicated assistants for independent and multi-location retailers: catalog and POS data, purchase orders, vendor follow-up, customer messages and weekly reporting.
Retail owners do a hundred jobs a day.
Independent retailers and growing multi-store operators juggle merchandising, staffing, vendors, marketing and service, often with a thin head-office team. Product data falls behind, POs are tracked in someone's email, and weekly sales reports get assembled late on Sunday.
An ExecWing assistant handles the remote-friendly back office. They maintain product records and pricing in your POS, create and follow up on purchase orders, reconcile vendor invoices, answer online customer inquiries, coordinate staff schedule changes and compile the weekly numbers.
If you also sell online, the same assistant can keep the website and POS catalog in sync — one of the most common sources of customer frustration in omnichannel retail.
Tasks your assistant owns
Merchandising data
- POS item setup, pricing and variants
- Website and POS catalog sync
- Markdown and promo setup
- Inventory count reconciliation support
Vendors & purchasing
- Create and track purchase orders
- Vendor follow-up on late shipments
- Invoice matching for AP
- Vendor contact and terms database
Customers & stores
- Online inquiries and order questions
- Loyalty program admin
- Staff scheduling support
- Weekly sales and inventory reports
Tools
Your assistant works in your accounts, under your access policies.
Roles that fit
- Merchandising and catalog assistant
- Purchasing coordinator
- Customer service assistant
- Owner's executive / operations assistant
Compliance notes
Card data is handled only through your PCI-compliant POS and processor; assistants never collect card numbers by email, chat or phone notes.
Marketing texts and emails follow TCPA and CAN-SPAM consent rules using your platform's opt-out handling.
Assistants follow your pricing and refund policies and escalate exceptions.
How this maps to our plans
One dedicated, full-time assistant. Month-to-month, 30-day cancellation, $3,000 buyout if you want to hire them directly.
| Plan | Price | When it fits |
|---|---|---|
| Core | $1,900/mo | Catalog upkeep and customer messages. |
| Growth | $2,300/mo | Adds purchasing and reporting. |
| Executive | $2,700/mo | Senior assistant for a multi-store owner. |
Full plan details on the pricing page. Founding clients: 50% off the first month (first 5 clients).
A realistic first 30 days
How a typical Retail engagement ramps. Your plan is set on the fit call and adjusted to your SOPs.
| When | What happens |
|---|---|
| Week 1 | Access, tools and shadowing Your assistant gets accounts in Shopify POS, Lightspeed, Square and shadows the current process for merchandising data. You share SOPs or record short walkthroughs; they turn them into written checklists. |
| Week 2 | First owned workflows They take ownership of pOS item setup, pricing and variants and website and POS catalog sync, with your review on every item. ExecWing QA reviews output against the checklist. |
| Weeks 3–4 | Expand scope Add vendors & purchasing work such as create and track purchase orders. Review shifts from every item to daily spot checks. |
| Day 30+ | Steady state Customers & stores joins the routine. You get a weekly scorecard and a monthly review of what to delegate next. |
Retail: common questions
Can the assistant work in our POS?
Yes, using staff accounts and permissions you set.
Do they handle payments?
No card data is collected by assistants; payments run through your processor.
Can one assistant support several stores?
Yes, for centralized back-office work.
What does it cost?
From $1,900/mo.
Get your evenings back.
Book a 20-minute fit call. We'll map the work you want off your plate and tell you honestly whether a dedicated assistant is the right move.