Assistant roles for Marketing, Creative & Digital Agencies
Account coordination, project management, reporting, content and design-support roles for agencies. Every role is dedicated, on a customized schedule based on your needs and budget.
How dedicated assistants fit marketing, creative & digital agencies
Roles on this page:
Agencies sell expertise but drown in coordination: status reports, meeting notes, trafficking assets and chasing approvals.
Dedicated remote assistants can own the coordination layer, under your account and creative leads.
Account coordinator
Keeps client projects, approvals and communication on schedule.
Related specialization: Project Management Coordinators
Day-to-day tasks
- Prepare agendas and meeting notes
- Track deliverables and approvals
- Send weekly client status
- Traffic assets to the right team
- Update project timelines
- Manage change requests
KPIs to track
- Deliverables on time
- Status reports sent
- Approval turnaround
Targets are set with you on the fit call, based on your own baseline.
Tools they work in
Your accounts, named logins, your access policies.
Sample weekly cadence
| Mon | Status |
|---|---|
| Wed | Traffic |
| Fri | Client report |
Reporting and analytics assistant
Builds client performance reports and dashboards.
Related specialization: SEO Content Assistants
Day-to-day tasks
- Pull channel data
- Update dashboards
- Write draft insights for strategist review
- QA tracking
- Prepare monthly decks
- Maintain naming conventions
KPIs to track
- Reports on schedule
- Data errors found in QA
- Dashboard currency
Targets are set with you on the fit call, based on your own baseline.
Tools they work in
Your accounts, named logins, your access policies.
Sample weekly cadence
| Weekly | Dashboard refresh |
|---|---|
| Month-end | Report decks |
Content and social assistant
Schedules posts, formats content and manages community responses.
Related specialization: Marketing & Social Media
Day-to-day tasks
- Schedule approved posts
- Format blog content in the CMS
- Moderate comments using guidelines
- Resize creative
- Maintain content calendars
- Track publishing
KPIs to track
- Posts published on schedule
- Moderation response time
Targets are set with you on the fit call, based on your own baseline.
Tools they work in
Your accounts, named logins, your access policies.
Sample weekly cadence
| Mon | Calendar |
|---|---|
| Daily | Moderation |
| Fri | Publishing log |
Design production assistant
Produces resizes, templates and production files from your brand systems.
Related specialization: Graphic Designers
Day-to-day tasks
- Resize and adapt approved creative
- Build templated assets
- Prepare print and digital files
- Maintain asset libraries
- Apply brand guidelines
- Version control
KPIs to track
- Turnaround
- Revision rounds
Targets are set with you on the fit call, based on your own baseline.
Tools they work in
Your accounts, named logins, your access policies.
Sample weekly cadence
| Daily | Production queue |
|---|---|
| Fri | Library update |
What these roles do not do
Clear boundaries protect you, your clients and your assistant. They are written into each scope of work.
Client strategy and creative direction stay with your leads.
Client account credentials use named access where possible.
Ad spend changes require approval limits in writing.
General information only, not legal, tax or compliance advice. Your compliance owner decides what applies to your business.
From fit call to a working role
1. Fit call
We map your workload against the roles above and recommend where to start.
2. Shortlist
You interview pre-vetted candidates screened for this industry's tools and workflows.
3. Onboarding
Least-privilege access, your SOPs and a written 30-day plan with the KPIs above.
4. Managed quality
Weekly scorecards and coaching from your ExecWing account lead.
Related pages
Marketing, Creative & Digital Agencies: industry overview
How ExecWing supports this industry, with tools and FAQs.
Read more →The Remote Traffic Coordinator: Keeping Agency Work Flowing
How a remote traffic coordinator keeps agency work moving: intake, briefs, resourcing, schedules, reviews, approvals and
Read more →Certificates of Insurance: A Request Workflow for Insurance Agencies
How independent insurance agencies handle certificate of insurance requests quickly and accurately with a remote service
Read more →Enterprise programs
Dedicated pods, governance and reporting for multi-team organizations.
Read more →All role playbooks
Prescriptive assistant roles for every industry we serve.
Read more →Marketing, Creative & Digital Agencies roles: common questions
White-label?
Assistants can work under your agency brand with client confidentiality.
Can they manage ad budgets?
Only within approval limits you set.
Time zones?
Nearshore assistants overlap US hours; Philippines-based assistants can cover early, late or overnight production.
Which agency role should you start with?
Book a 20-minute fit call. We'll map your workload to these roles and tell you honestly where a dedicated assistant helps most.