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Role playbook

Assistant roles for Insurance Agencies

Renewal, service, quoting-support, certificate and marketing roles for independent agencies, inside licensing rules. Every role is dedicated, on a customized schedule based on your needs and budget.

Overview

How dedicated assistants fit insurance agencies

Roles on this page:

  1. Renewal and service assistant
  2. Certificates and documents specialist
  3. Producer support and marketing assistant

Independent agencies juggle renewals, endorsements, certificates of insurance and new-business submissions across many carriers. Producers want to sell; account managers want fewer manual steps.

A remote assistant can handle the unlicensed service and data work. Anything that requires a license in the relevant state, such as advising on coverage, quoting to a client or binding, stays with licensed staff.

Role 1 of 3

Renewal and service assistant

Runs the renewal pipeline: pulls data, requests remarketing info, prepares renewal summaries for the account manager.

Related specialization: Insurance Virtual Assistants

Day-to-day tasks

  • Pull expiring policies 90/60/30 days out
  • Request updated exposures and applications from clients
  • Prepare submissions for the account manager's review
  • Download policies and compare to prior terms for review
  • Process endorsements requested by licensed staff
  • Update the agency management system

KPIs to track

  • Renewals started on schedule
  • Policy checks completed before delivery
  • Endorsement turnaround
  • AMS data accuracy

Targets are set with you on the fit call, based on your own baseline.

Tools they work in

Your accounts, named logins, your access policies.

  • Agency management system (e.g. Applied Epic, AMS360, HawkSoft, EZLynx)
  • Carrier portals
  • Email

Sample weekly cadence

DailyService queue
MonExpiration list
WedSubmission prep
FriRenewal pipeline report
Role 2 of 3

Certificates and documents specialist

Issues certificates of insurance from approved templates and keeps holder lists current.

Related specialization: Insurance Virtual Assistants

Day-to-day tasks

  • Issue certificates of insurance per agency procedures
  • Track additional insured and waiver requests for licensed review
  • Maintain certificate holder lists
  • Download and index policy documents
  • Send ID cards and evidence of coverage
  • Log every request

KPIs to track

  • Certificate turnaround
  • Requests escalated for review
  • Document indexing currency

Targets are set with you on the fit call, based on your own baseline.

Tools they work in

Your accounts, named logins, your access policies.

  • AMS
  • Certificate tools
  • Carrier portals

Sample weekly cadence

DailyCertificate requests
TueHolder-list clean-up
ThuDocument indexing
FriRequest log
Role 3 of 3

Producer support and marketing assistant

Books appointments, maintains the pipeline and runs cross-sell and review campaigns approved by the agency.

Related specialization: Appointment Setters

Day-to-day tasks

  • Book producer appointments from inbound and referral leads
  • Maintain pipeline stages in the CRM
  • Run account-rounding lists for producer follow-up
  • Send approved marketing emails
  • Request online reviews per agency policy
  • Prepare weekly pipeline reports

KPIs to track

  • Appointments booked
  • Leads contacted within the agreed window
  • Cross-sell list follow-ups completed

Targets are set with you on the fit call, based on your own baseline.

Tools they work in

Your accounts, named logins, your access policies.

  • CRM
  • AMS
  • Email marketing
  • Calendar

Sample weekly cadence

DailyLead follow-up
MonPipeline report
WedCross-sell lists
FriCampaign review
Compliance boundaries

What these roles do not do

Clear boundaries protect you, your clients and your assistant. They are written into each scope of work.

Unlicensed assistants do not advise on coverage, quote rates to clients, bind or solicit where a license is required; state rules vary and the agency decides.

Licensed staff review coverage comparisons and endorsement changes.

Client data is protected under your agency's information security program and applicable state insurance data rules.

Outbound calling and texting follow TCPA and do-not-call rules set by the agency.

General information only, not legal, tax or compliance advice. Your compliance owner decides what applies to your business.

How it works

From fit call to a working role

1. Fit call

We map your workload against the roles above and recommend where to start.

2. Shortlist

You interview pre-vetted candidates screened for this industry's tools and workflows.

3. Onboarding

Least-privilege access, your SOPs and a written 30-day plan with the KPIs above.

4. Managed quality

Weekly scorecards and coaching from your ExecWing account lead.

FAQ

Insurance Agencies roles: common questions

Can a remote assistant quote insurance?

They can gather data and prepare submissions. Presenting quotes and advising on coverage generally requires a license; your agency decides which tasks are licensed in your states.

Which agency systems?

We screen for experience in common agency management systems and train on your workflows.

Can they handle certificates?

Yes, from your templates and procedures, escalating any non-standard request.

Next step

Which insurance agencies role should you start with?

Book a 20-minute fit call. We'll map your workload to these roles and tell you honestly where a dedicated assistant helps most.