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Role playbook

Assistant roles for Real Estate Brokerages & Teams

Transaction coordination, listing, lead and marketing roles for agents, teams and brokerages, inside licensing rules. Every role is dedicated, on a customized schedule based on your needs and budget.

Overview

How dedicated assistants fit real estate brokerages & teams

Roles on this page:

  1. Transaction coordinator
  2. Listing coordinator
  3. Lead and CRM assistant

Real estate teams win on speed and follow-through: leads answered quickly, listings launched cleanly, and contracts tracked to close without missed dates. Most of that work is administrative.

Remote assistants handle the unlicensed work. Showing property, negotiating, giving opinions of value or interpreting contracts stays with licensed agents, under your brokerage's policies and state law.

Role 1 of 3

Transaction coordinator

Takes a contract from ratification to closing: dates, documents, parties and reminders.

Related specialization: Transaction Coordinators

Day-to-day tasks

  • Open the file and build the contract-to-close timeline from the executed contract
  • Collect signatures and disclosures and upload to the compliance platform
  • Send status updates to clients, lenders, title and the other side
  • Track inspection, appraisal, financing and closing dates
  • Order services as directed by the agent
  • Prepare the file for broker compliance review

KPIs to track

  • Contract dates missed (target: none)
  • Files complete at broker review
  • Status updates sent on schedule
  • Closing-day surprises logged

Targets are set with you on the fit call, based on your own baseline.

Tools they work in

Your accounts, named logins, your access policies.

  • Transaction management (e.g. SkySlope, Dotloop, Lone Wolf)
  • CRM
  • E-signature
  • Email and calendar

Sample weekly cadence

DailyDeadline check across open files
MonPipeline review with the agent
WedParty updates
FriCompliance file check
Role 2 of 3

Listing coordinator

Gets listings live on time with complete data, photos and marketing.

Related specialization: Real Estate Assistants

Day-to-day tasks

  • Prepare MLS input from the agent's listing sheet for agent approval
  • Schedule photography, staging and signs
  • Write draft listing descriptions for agent review
  • Publish approved listings to syndication and social
  • Prepare showing feedback summaries
  • Track listing expirations and price-change requests

KPIs to track

  • Days from signed listing to live
  • Listing data errors
  • Feedback summaries sent weekly

Targets are set with you on the fit call, based on your own baseline.

Tools they work in

Your accounts, named logins, your access policies.

  • MLS (agent-supervised)
  • Design tools
  • Social scheduler
  • CRM

Sample weekly cadence

MonUpcoming listings checklist
TueVendor scheduling
ThuMarketing posts
FriSeller feedback summary
Role 3 of 3

Lead and CRM assistant

Responds to new leads, keeps the CRM clean and runs nurture campaigns so agents talk to the right people.

Related specialization: Appointment Setters

Day-to-day tasks

  • Respond to portal and website leads with approved scripts
  • Qualify by timeline and need and book agent calls
  • Tag and stage contacts in the CRM
  • Run past-client and sphere touch campaigns
  • Prepare weekly lead-source reports
  • Clean duplicates and bounced emails

KPIs to track

  • Speed to first response
  • Leads to booked appointments
  • CRM records with next step
  • Nurture campaigns sent on schedule

Targets are set with you on the fit call, based on your own baseline.

Tools they work in

Your accounts, named logins, your access policies.

  • CRM (e.g. Follow Up Boss, kvCORE, Lofty)
  • Dialer or texting tool
  • Email marketing

Sample weekly cadence

DailyLead response
MonLead-source report
WedDatabase clean-up
FriCampaign sends
Compliance boundaries

What these roles do not do

Clear boundaries protect you, your clients and your assistant. They are written into each scope of work.

No showing property, negotiating, interpreting contract terms or giving opinions of value; these require a license and stay with agents.

Outbound calls and texts follow TCPA, do-not-call lists and consent rules the brokerage sets.

Fair housing rules apply to all marketing and lead communication.

Earnest-money and wire instructions are never sent by the assistant; wire-fraud warnings follow brokerage policy.

General information only, not legal, tax or compliance advice. Your compliance owner decides what applies to your business.

How it works

From fit call to a working role

1. Fit call

We map your workload against the roles above and recommend where to start.

2. Shortlist

You interview pre-vetted candidates screened for this industry's tools and workflows.

3. Onboarding

Least-privilege access, your SOPs and a written 30-day plan with the KPIs above.

4. Managed quality

Weekly scorecards and coaching from your ExecWing account lead.

FAQ

Real Estate Brokerages & Teams roles: common questions

Can a transaction coordinator be remote?

Yes. Most transaction coordination happens in transaction-management software, email and e-signature tools.

Do they need a license?

For the work on this page, generally no; licensed activities stay with agents. State rules vary, so your broker decides.

Can one TC handle a whole team?

It depends on file volume and complexity. We size it on the fit call.

Next step

Which real estate role should you start with?

Book a 20-minute fit call. We'll map your workload to these roles and tell you honestly where a dedicated assistant helps most.