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Role playbook

Assistant roles for Logistics & Freight

Carrier sales support, track-and-trace, load documentation, billing and claims-admin roles for brokers and 3PLs. Every role is dedicated, on a customized schedule based on your needs and budget.

Overview

How dedicated assistants fit logistics & freight

Roles on this page:

  1. Track-and-trace coordinator
  2. Carrier onboarding and compliance assistant
  3. Freight billing and claims assistant

Brokers and 3PLs run on calls, emails and documents: carrier setup, check calls, PODs, invoicing and claims. Every missed update costs a customer relationship.

A dedicated remote assistant, often nearshore for live overlap with US hours, can take that load inside your TMS.

Role 1 of 3

Track-and-trace coordinator

Runs check calls, updates the TMS and alerts customers to exceptions.

Related specialization: Dispatch & Logistics Coordinators

Day-to-day tasks

  • Make check calls and update load status
  • Send customer updates and exception alerts
  • Collect PODs and paperwork
  • Escalate delays with options
  • Update ETAs
  • Log detention and accessorial events

KPIs to track

  • Loads with current status
  • Exceptions communicated proactively
  • PODs collected within the agreed window
  • Customer update timeliness

Targets are set with you on the fit call, based on your own baseline.

Tools they work in

Your accounts, named logins, your access policies.

  • TMS (e.g. McLeod, Aljex, Turvo, Rose Rocket)
  • Tracking platforms
  • Email and phone

Sample weekly cadence

DailyCheck calls by appointment window
DailyException alerts
FriAccessorial log
Role 2 of 3

Carrier onboarding and compliance assistant

Sets up carriers and keeps insurance and authority documentation current.

Related specialization: Dispatch & Logistics Coordinators

Day-to-day tasks

  • Onboard carriers through your compliance platform
  • Verify authority and insurance documents per policy
  • Track insurance expirations
  • Maintain carrier profiles and lanes
  • Flag compliance alerts
  • Support carrier payment setup with verification

KPIs to track

  • Carriers onboarded complete
  • Expired insurance on active carriers (target: none)
  • Profile accuracy

Targets are set with you on the fit call, based on your own baseline.

Tools they work in

Your accounts, named logins, your access policies.

  • Carrier compliance tools (e.g. Highway, RMIS, Carrier Assure)
  • TMS
  • FMCSA lookups

Sample weekly cadence

DailyOnboarding queue
TueExpirations
ThuProfile clean-up
FriCompliance report
Role 3 of 3

Freight billing and claims assistant

Invoices customers, audits carrier bills and keeps claims files complete.

Related specialization: AP/AR Specialists

Day-to-day tasks

  • Invoice customers from delivered loads with PODs
  • Audit carrier invoices against rate confirmations
  • Process quick-pay and factoring paperwork
  • Follow up on AR
  • Build claim files with documents
  • Track claim status

KPIs to track

  • Days from delivery to invoice
  • Carrier invoice exceptions
  • AR over 30 days
  • Claims documentation complete

Targets are set with you on the fit call, based on your own baseline.

Tools they work in

Your accounts, named logins, your access policies.

  • TMS
  • Accounting
  • Factoring portals

Sample weekly cadence

DailyInvoicing
TueCarrier audits
ThuAR follow-up
FriClaims
Compliance boundaries

What these roles do not do

Clear boundaries protect you, your clients and your assistant. They are written into each scope of work.

Hours-of-service, safety and carrier selection decisions stay with your team.

Carrier payment changes follow verification call-backs to known contacts.

Rate negotiation authority is set by you in writing, if delegated at all.

General information only, not legal, tax or compliance advice. Your compliance owner decides what applies to your business.

How it works

From fit call to a working role

1. Fit call

We map your workload against the roles above and recommend where to start.

2. Shortlist

You interview pre-vetted candidates screened for this industry's tools and workflows.

3. Onboarding

Least-privilege access, your SOPs and a written 30-day plan with the KPIs above.

4. Managed quality

Weekly scorecards and coaching from your ExecWing account lead.

FAQ

Logistics & Freight roles: common questions

Can they book loads?

Carrier sales support is possible with defined rate authority; many brokers start with track-and-trace and paperwork.

Which TMS?

McLeod, Aljex, Turvo, Rose Rocket and others; we train on yours.

What about overnight coverage?

Assistants in the Philippines can cover overnight US hours by arrangement.

Next step

Which logistics & freight role should you start with?

Book a 20-minute fit call. We'll map your workload to these roles and tell you honestly where a dedicated assistant helps most.